{"id":92,"date":"2011-09-23T01:34:46","date_gmt":"2011-09-23T01:34:46","guid":{"rendered":"http:\/\/www.bygproductions.com\/InternetMarketingSolutions\/?p=92"},"modified":"2011-09-29T01:49:04","modified_gmt":"2011-09-29T01:49:04","slug":"email-marketing-definitions","status":"publish","type":"post","link":"http:\/\/www.bygproductions.com\/InternetMarketingSolutions\/email-marketing-definitions\/","title":{"rendered":"Email Marketing Definitions"},"content":{"rendered":"

I\u2019ve mentioned email newsletter briefly before. This is so important, that I\u2019m going
\nto do a series on Email Marketing<\/strong> and how it can help your business.<\/p>\n

The major difference between email marketing<\/strong><\/em> and the other marketing methods
\nis that people opt-in \u2013 or choose \u2013 to receive your marketing message. This is
\nGOLDEN. It\u2019s like an open-door invitation to share your information and expertise
\nwith your customers. That, my friend, is something you just can’t pay for. It is also
\na way to build a relationship with current and future customers.<\/p>\n

Before we get into the How-Tos, lets look at the definitions:<\/p>\n

    \n
  1. Email List: An email list is simply a collection of email addresses. Most marketers will also collect the person’s first name with the email address so that the email can be personalized through automation software. ie. Instead of just saying \u201cHi\u201d, you can say \u201cHi, Tom!\u201d in the emails. It’s also possible to collect information such as location or phone numbers so you can further segment your list and market to them based on certain criteria. This is also important currently, due to the increase in SMS texting and marketing.<\/li>\n
  2. Opt-In Form\/Squeeze Page: An opt-in form or squeeze page is an online form where visitors to your website or blog fill in their contact information to join your email list. With services like Aweber<\/a>, that information is automatically added to your email list with no action on your part \u2013 automation is great!<\/li>\n
  3. Subscriber: Someone who has joined your email list, typically by filling out an opt-in form. They are now part of your \u201clist,\u201d and you can contact them via email with offers, information, updates, and more.<\/li>\n
  4. Email Service Provider (ESP): A company that provides the email software you can use to send out emails. In this report we’re talking about Aweber<\/a>, a top-ranked online ESP.<\/li>\n
  5. Autoresponder: A list of email messages that goes out in sequence, automatically. For autoresponders, it doesn’t matter how many people sign up to your list or when they sign up. They’ll get message #1 automatically, then message #2 a set time later, message #3 a set time later again, etc. It’s a great way to automate parts of your business.<\/li>\n
  6. Broadcast: A broadcast email goes out at a specific date and time. It’s different from an autoresponder as it’s a one-time deal. Everyone on your list receives this broadcast message at the same time, regardless of when they joined your list. These are often used for sales notifications, special offers, time-sensitive announcements, and the like.<\/li>\n<\/ol>\n

    Like any specialty, email marketing<\/strong><\/span> has its own vocabulary. Knowing the basic
    \nterms will help you understand what we\u2019ll be talking about in this series. In the
    \nnext installment we\u2019ll look at how to get subscribers.<\/p>\n","protected":false},"excerpt":{"rendered":"

    I\u2019ve mentioned email newsletter briefly before. This is so important, that I\u2019m going to do a series on Email Marketing and how it can help your business. The major difference between email marketing and the other marketing methods is that people opt-in \u2013 or choose \u2013 to receive your marketing message. This is GOLDEN. It\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":96,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[12,14,13,8,23],"class_list":["post-92","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-auto-responder","tag-aweber","tag-email-marketing","tag-internet-marketing-solution","tag-internet-marketing-solutions"],"jetpack_featured_media_url":"http:\/\/www.bygproductions.com\/InternetMarketingSolutions\/wp-content\/uploads\/2011\/09\/EmailMarketing_InternetMarketingSolutions.png","_links":{"self":[{"href":"http:\/\/www.bygproductions.com\/InternetMarketingSolutions\/wp-json\/wp\/v2\/posts\/92","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.bygproductions.com\/InternetMarketingSolutions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.bygproductions.com\/InternetMarketingSolutions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.bygproductions.com\/InternetMarketingSolutions\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.bygproductions.com\/InternetMarketingSolutions\/wp-json\/wp\/v2\/comments?post=92"}],"version-history":[{"count":8,"href":"http:\/\/www.bygproductions.com\/InternetMarketingSolutions\/wp-json\/wp\/v2\/posts\/92\/revisions"}],"predecessor-version":[{"id":98,"href":"http:\/\/www.bygproductions.com\/InternetMarketingSolutions\/wp-json\/wp\/v2\/posts\/92\/revisions\/98"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.bygproductions.com\/InternetMarketingSolutions\/wp-json\/wp\/v2\/media\/96"}],"wp:attachment":[{"href":"http:\/\/www.bygproductions.com\/InternetMarketingSolutions\/wp-json\/wp\/v2\/media?parent=92"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.bygproductions.com\/InternetMarketingSolutions\/wp-json\/wp\/v2\/categories?post=92"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.bygproductions.com\/InternetMarketingSolutions\/wp-json\/wp\/v2\/tags?post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}